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Digital Marketing2024-08-26T17:33:37+05:30

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Digital Marketing

5 Weeks / 5 Modules

This courses come with a 30-day money-back guarantee – so there’s no risk to get started.

  • Introduction to Digital Marketing
  • Google Ads, Google Ads Certification
  • Facebook Ads, FB Blueprint certification
  • Create Ads Across Platforms – Google, FB , Apple, Snapchat
  • Excel- (VLOOKUP, Pivot)
  • Metrics- KPI’s, Metric based case study
  • Google Data Studio , Google Analytics , Appsflyer
  • Event Configuration , Attribution , Tag setup
  • Live Dashboard and Reporting
  • Marketing Funnel Overview
  • Understand Branding and Performance Media Planning
  • How to research for key Metric
  • Building a Media Plan Campaign Structure
  • Budget Allocation
  • Sorting in SQL
  • Creating a Media Plan for a monthly Budget of 1cr.
  • Understanding the Client’s Business
  • Client Business Audit – All Digital Channels
  • Client Pitch Deck
  • Mock Client Call – Performance Discussion
  • Gaming Client – Audit , Media Plan, Analytics, Client Call
  • Edtech Client – Audit , Media Plan , Analytics, Client Call
Enroll now

Mentors

Shubham Singh

Manager ( Search/Social ),
M&C Saatchi

Karan Goyal

Operations Team Lead,
Byjus

Sahil Bansal

Manager (Data Science),
Fractal

Shreyanka Choudhary

Manager ,
Flipkart

Sujata Patil

Manager ( Analytics ),
Merkle Sokrati

Transforming Creativity into Campaigns

Digital Marketing

Market Research & Strategy Development

Identify target audiences, understand market trends & develop a comprehensive digital marketing strategy.

Tools Used :-  Google Analytics, SEMrush, ChatGPT

Skills Developed :-  Audience segmentation, competitor analysis, and strategic planning

Content Creation & SEO

Create content that resonates with your target audience and optimize it for search engines to improve visibility.

Tools Used :-  Canva , SEMrush , WordPress

Skills Developed :-  Content writing, SEO optimization, keyword research, and visual content creation.

Paid Advertising (PPC & SEM)

Drive targeted traffic through paid search and display advertising, maximizing ROI with strategic bidding and ad placements.

Tools Used :-  Google Ads, Facebook Ads, Bing Ads

Skills Developed :-  Keyword bidding, campaign management, ad creation, and performance tracking.

Social Media Marketing

Present data insights in an easily understandable and visually appealing format through charts, graphs, and dashboards

Tools Used :-  Facebook Ads Manager, Instagram, LinkedIn, Twitter

Skills Developed :-  Social media strategy, paid advertising, community management, and analytics.

Analytics & Reporting

Utilize AI to automate data analysis and generate insights with minimal manual intervention.

Tools Used :-  Google Analytics, Google Data Studio, SEMrush

Skills Developed :-  Data analysis, conversion tracking, ROI calculation, and reporting.

Power BI

Master interactive dashboard creation, real-time data processing, and complex visualizations.

ChatGPT

Leverage AI for data interpretation, automated report generation, and enhancing analytical processes.

Google Data Studio

Create dynamic reports and dashboards with live data
connections and customizable visualizations.

SQL

Develop proficiency in querying databases, data management, and relational database
design.

Excel

Learn advanced functions, pivot tables, and data analysis techniques for managing large datasets.

FAQ’s

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